Fresh off an appearance on NBC’s The Today Show, rock quartet Belmont Lights made their way across Time Square to Viacom headquarters June 22 for a special performance. The reason? The San Diego natives are VH1 Save The Music Ambassadors and participants in the first-ever Viacommunity Music That Matters Concert to benefit the foundation.
For more than a decade, VH1 Save The Music, a nonprofit organization within the Viacommunity social responsibility umbrella, has been dedicated to restoring instrumental music programs in America’s public schools and raising awareness about the important role music can play in children’s education.
Hundreds of Viacom employees piled into the Paramount Screening Room to hear Belmont Lights perform an intimate acoustic-style set, which highlighted their impressive musical talent and song variety. The band is in New York participating in the New Music Seminar’s “On the Verge” competition, which invites a class of 100 artists to compete for a grand prize that includes recording gear and meetings with top music executives.
“All of the artists are really good,” said Belmont Lights lead singer Isaiah Blas. “We’ve really enjoyed getting to know everyone.”
While they have been enjoying their visit to New York, sleeping has not been high on their priority list.
“We haven’t slept since Saturday,” said guitarist Casey Peek. “We went straight from the venue (Webster Hall) last night, got our gear, and went to The Today Show. And then we came here!”
In addition to helping VH1 raise awareness for the Save The Music Foundation, Belmont Lights’ “Come for Me” was recently featured on an episode of MTV’s Finding Carter, and the band members all recalled the important role MTV and VH1 played in their lives as young musicians:
“TLR with Carson Daly was huge,” said Casey Peek as the rest of the band nodded in agreement.
“And of course VH1 Top 20 Countdown, and I Love the 70s too,” added bassist Jed Peek.
The Belmont Lights may be huge fans of Viacom shows, but it’s safe to say Viacom is now a huge fan of Belmont Lights.